Marketing Management

Marketing Management
Author : Russell S. Winer
Publisher : Pearson College Division
Total Pages : 506
Release : 2010-08-30
ISBN 10 : 0136074898
ISBN 13 : 9780136074892
Language : EN, FR, DE, ES & NL

Marketing Management Book Description:

The marketer's world has changed substantially since the development of the Internet. Social networking sites make world-of-mouth a critical marketing tool. This textbook goes beyond the basic concepts of marketing to presents a strategic, integrative perspective that incorporates information on how to utilize new technologies.


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