Communication Yearbook 14

Communication Yearbook 14
Author : James A. Anderson
Publisher : Routledge
Total Pages : 608
Release : 2012-03-22
ISBN 10 : 9781135152437
ISBN 13 : 1135152438
Language : EN, FR, DE, ES & NL

Communication Yearbook 14 Book Description:

Communication Yearbook 14, originally published in 1991 delves into research concerned with: audiences - their effect on the mass media and how the mass media effect them; the quality of mass media performance and public opinion; the study of contemporary media from an organization studies approach; the implications of propoganda; the pressure of public opinion; and media agenda setting, among other issues. Commentaries provide refreshing viewpoints to each chapter, enhancing each chapter with complementary, or sometimes competing perspectives. Once again Anderson has brough together an internationally distinguished team of contributors who have created a forum for discussing cutting-edge topics in the field.


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